Digital marketing is the practice of promoting products, services or brands using electronic devices or the internet. It involves various techniques such as search engine optimization (SEO), social media marketing, email marketing, pay-per-click (PPC) advertising, content marketing, and others.

The goal of digital marketing is to reach a target audience through the most effective channels and methods possible, in order to build brand awareness, drive website traffic, generate leads, and ultimately, increase sales and revenue.

Digital marketing allows businesses to track and analyze their campaigns in real time, enabling them to adjust their strategies for optimal performance. It has become an essential part of many businesses' overall marketing strategy due to its cost-effectiveness, reach, and measurable results.